International experts meet in Cardiff to set criteria for the 2008 DME Award

As part of their preparations for the 2008 Design Management Europe Award, UWIC invited a distinguished group of design management experts from Europe and the USA to PDR (Cardiff, UK) last week to set the criteria of this year’s award. The expert panel meeting was a key development of the DME Award and adds validity to the criteria and endorsement by respected academics and practitioners.

The challenge faced by the group was turning a key value management issue into a clear set of criterion for a broad range of organisations in many different countries to respond to. This required careful selection of the experts, plenty of research, preparation and good chairmanship.

DME Award manager Darragh Murphy of PDR; “We excelled in our expectations for the day; we had drafted a complete set of criterion and reached a general consensus by the middle of the afternoon.”

The criteria, along with the award guidelines will be released at the launch of the DME Award 2008 being held in the Senedd, Cardiff Bay on the 12th March where the Minister for Heritage Mr Rhodri Glyn Thomas AM, Professor Robert Brown and Dr Reinhard Buscher from the European Commission will talk about the importance of the DME Award to Wales, businesses and Europe.

The DME Award 2007 received applications from 227 companies and organisations from 22 countries, this year the award will attract some of Europe’s most innovative businesses to Cardiff for a gala ceremony at the Wales Millennium Centre on the 13th October. The DME Award will be a central event for the 2008 Cardiff Design Festival.

Date: 26-02-2008